Qatar Post officials at an event honouring the volunteers.
Doha: Qatar Post held an event honouring its employees who volunteered in the FIFA World Cup Qatar 2022 through the services allocated by the company in cooperation with FIFA.
Qatar Postal Services Company (Qatar Post) has witnessed commendable transformation. It was one of the participating entities in the FIFA World Cup Qatar 2022, where it played an important role in its success.
And within the framework of the Supreme Committee for Delivery and Legacy’s cooperation with Qatar Post, Qatar Post provided several services that contributed to reflecting the efforts of Qatar in organising the world’s largest sporting event.
These include the Hayya cards delivery service, Lost and Found service, in addition to the launch of a distinguished series of 2022 World Cup stamps, providing World Cup-related products and offering them for sale through the Qatar Post online store.
Qatar Post has worked in close cooperation with the Supreme Committee for Delivery and Legacy, to launch the delivery of the physical “Hayya” cards both inside and outside of Qatar for the benefit of all fans attending the World Cup matches, complementing the digital solution also available through the Hayya App.
Hayya Cards were introduced to enable fans to access the stadia in addition to extending to them a number of additional services such as: free access to the metro and to other land transportation services, along with access to emergency medical services and to the dedicated Fan Zones scattered around the Country. All efforts were made to ensure a memorable and smooth World Cup experience.
Qatar Post engaged with the SC from the very early stages to design the operational model and to develop a bespoke technology solution and Business Intelligence to support this largescale and high visibility project.
The delivery of the Hayya Cards by Qatar Post commenced in August and continued until the end of October 2022, by which time the postal operator had successfully delivered some 300,000 cards combining Qatar-based fans and visitors from around the world.
With a record success rate of 98%, fans expressed their gratitude and congratulated Qatar Post for their efforts, professionalism and commitment while experiencing a highly personalised service as a precursor of what was to come.
Hamad Al Fahida, Chief Operating Officer at Qatar Post, said: “We at Qatar Post are pleased to be an integral part of the FIFA Qatar World Cup Qatar 2022 as a reliable and trusted delivery service partner with the intention to continue providing distinguished services similar to what we provided through our participation in the “Hayya” Fan ID delivery project.”
Qatar Post and FIFA World Cup Qatar 2022 (Q22) reached an agreement authorising the country’s official postal administration to provide Lost and Found Services for Spectators who had lost personal items during the most famous sporting tournament in the world.
Together with FIFA’s relevant body, Qatar Post designed and developed an IT application able to record all lost items left behind at the stadium after the end of each match. The system enabled the creation of immediate lost items’ records, including full details, specs and even pictures.
In terms of manpower support, Qatar Post deployed 24 supervisors covering 64 matches and 47 information points, who were tasked to send daily reports about the lost and found service (such as: number of items retrieved and call centre statistics).
More than 4,500 lost items were retrieved throughout the tournament, with Lusail Stadium recording the highest amount of found items at a single location (just over 900)
A total of 1,000 items have already been recovered by their legitimate owners so far, with many more being shipped to their homes overseas.
