Doha: SDI Marketing Doha, a subsidiary of Dallah Group, one of Qatar’s leading sports and experiential marketing agencies, and Doha’s first 360 degree communications group, has announced that it will be the exclusive sponsor and rights holders of the Gulf Cooperation Council (GCC) Basketball Organising Committee Championships for the next four years (2016-2019).
The announcement was made during a press conference yesterday, followed by an official signing ceremony to mark the momentous occasion in front of distinguished representatives from the GCC Basketball Organising Committee, SDI Marketing Doha, as well as local and international media representatives at the Qatar Basketball Federation at the Al Gharrafa Sports Complex.
The GCC Basketball Organising Committee manages the championships which take place throughout the six GCC countries, Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE.
SDI Marketing was established in 1988 in Canada as a marketing agency with one simple philosophy, “Make our client’s business our business.”
“SDI Marketing Doha is immensely proud to be the official title sponsorand rights holder of the GCC Basketball Organising Committee Championships. We take great pride in continuing the development of sports in the GCC region, especially Qatar in accordance with our Qatar National Vision 2030. With FIFA World Cup 2022 on the horizon, Qatar’s sports landscape offers world class facilities and endless opportunity, it’s really an exciting time for us,” said Rashid Al Nuaimi, Dallah Group, Chairman.
“SDI Marketing has offices in key global hubs, including Toronto, Montreal, Vancouver, Atlanta, Los Angeles, Las Vegas and Doha. We will use our international experience, connections, and wealth of knowledge to elevate the game of basketball in Qatar and GCC region. Together with the GCC Basketball Organising Committee we will strive to develop the product on and off the court, through community outreach, education and sport development initiatives,” said Roy Roedger, SDI Marketing Global, President.
“Partnering with an esteemed sporting institution such as the GCC Basketball Organising Committee, SDI Marketing Doha has elevated its local and global profile,now including all GCC countries,” said Wassim Aldayah, SDI Marketing Doha, CEO.
“In return, we will implement our immense industry knowledge and resources,and look to raise the profile of the region’s Championships. For example, through our relationship with the National Basketball Retired Players Association (NBRPA) in the United States,we envision inviting NBA alumni players to come to the GCC as guest coaches of our grass roots programme,” he added.
The Peninsula
