Doha: International toy store chain JouéClub opened its first outlet in Gulf at the Fifty One East department store inside Lagoona Mall.
JouéClub is an internation toy retailer with more than 350 stores worldwide. It is a brand set in the hearts of children and adults across the globe, providing quality retail offerings since it first opened its doors in 1952.
The opening was held under the patronage of Sheikh Khalifa Bin Jassim Bin Mohammed Al Thani, Qatar Chamber Chairman, together with Bader Abdullah Al-Darwish, Chairman and Managing Director of Darwish Holding, and the Ambassador of France to Qatar Eric Chevallier and Alain Bourgeois-Muller, President and General Manager of JouéClub.
The outlet at Fifty One East spans an area of more than 1000 sqm and has the largest selection of toys under one roof, featuring larger-than-life doll houses, dinosaurs, planes, race cars and characters.
JouéClub will provide the ultimate fairy tale experience for children and will fascinate adults too with the diversity of choices that awaits them. Children have the opportunity to live their fantasies and enjoy the charming world that toys offer. The store also hosts interactive demonstrations of favourite toy characters.
Bader Al Darwish said: “The opening of JouéClub at Fifty One East is a momentous landmark in our journey as it allows us to meet the increasing demand for high-quality children’s products and family entertainment experiences in Qatar, and the wider region.”
Alain Bourgeois-Muller President and General Manager of JouéClub, commented: “We're delighted to be introducing JouéClub in Qatar and bringing an experience to the community that has enhanced the lives of millions of children and adults around the world. The opening of the store in Doha is a step forward towards achieving our expansion plans across the GCC markets.”
