Qatar Automobiles Company’s General Manager Frank Zauner, General Sales Manager Haitham Ebef, and Marketing Manager Karim Monier, during the launch ceremony, in Doha, recently.
Doha: Qatar Automobiles Company (QAC), the authorised general distributor of Mitsubishi Motors in Qatar, has launched the fourth generation of the much-anticipated Outlander flagship SUV in a special ceremony held at its showroom on Salwa Road recently.
The launching ceremony was attended by QAC’s General Manager Frank Zauner, General Sales Manager Haitham Ebef, and Marketing Manager Karim Monier, in addition to media representatives, social media influencers and guests.
This premium quality seven-seater Outlander received a complete design overhaul and features rugged performance that’s perfect for today’s dynamic environment as well as innovative technology which can enhance the driving experience in more ways than one. Additionally, this safety-centric model comes equipped with a host of advanced features that ensure occupants remain safe at all times.
The Outlander is an SUV that’s been around for nearly two decades and has grown in popularity year after year. Since 2001, Mitsubishi Motors sold over 2.6 million units of the Outlander series globally.
Zauner said: “We are thrilled to launch the fourth generation of the new Outlander in Qatar, which is distinguished with its upgraded design and features. This vehicle adopts Mitsubishi Motors’ philosophy to cope with now-a-days demands while reflecting QAC’s unwavering commitment to present the best and latest models of the brand in Qatar. We will continue to meet our customers’ expectations and enhance our leading position in the market, and we stay confident that the new Outlander will gain the trust and admiration of customers in various categories”.
Yutaka Yano, President at Mitsubishi Motors Middle East and Africa said: “The all-new Outlander is a game changer for Mitsubishi Motors, with its strong product appeal and the prospect of completely reshaping customers’ opinion about not only this specific model but the entire brand. In the Middle East, customers are looking for more than just a car, they want a vehicle that has all its bases covered - from utility and versatility to features and packages; exterior design/interior styling. The Outlander we have designed will continue attracting new customers through these improved product attributes which include enhanced drivability, and better fuel economy among others”.
Outlander’s exterior design portrays a confident and strong personality, achieved through the “Bold Stride” design concept. To express a bold aura and a sense of presence and stability, the strong, horizontal-themed proportion from front to rear, is contrasted with broad surface lines paired up by sharp edges and complemented with a large-diameter 20-inch alloy wheels and overhanging fenders that highlight the wide body.
Available in 2WD and 4WD options, the all-new Outlander enjoys a newly developed 2.5L gasoline engine which produces an improved maximum power of 181/6,000 hp/rpm, 8.9 percent better than previous generation, and a maximum torque of 244/3,600 nm/rpm. Fuel efficiency has also improved by 2.6 percent over the previous model, thanks to the 8- speed sport mode continuously variable transmission.
