Doha: Sila, the brand that brings together Qatar’s public transport modes into an integrated network, unveiled its first brand campaign, titled “Sila Takes You There”.
Sila’s first brand campaign has unveiled the Sila mobile app and website (www.sila.qa). The app and website feature a number of functions designed to make travel easier, smarter and more convenient.
These functions include:
Commenting on the launch, Sheikh Mohammed Bin Khalid Al-Thani, Director of the Technical Affairs Department at MOT said, “Sila was created with the aim to make travel around the country as efficient and as convenient as possible, by integrating different public transport modes. In doing this, we are enabling a more connected travel system for Qatar’s communities. The launch of the Sila app and website is only the beginning; the final phase of Sila’s launch will fully integrate the country’s public transport network, with Sila becoming the sole and official public transport information hub after adding more projects, initiatives, and services in the future."
Sila was launched by the MOT, in collaboration with public transport providers (Qatar Railways Company, Mowasalat (Karwa), Qatar Foundation for Education, Science and Community Development and Msheireb Properties).
Currently, it includes the metro, bus, tram, and taxi. It is being launched in phases and will include several initiatives such as integrated payment methods, introducing new services and transport modes and promoting the public transport network through public awareness and marketing initiatives to reach a wide audience within Qatar.
