Doha: Recently, with the followers of Tiggo 7 Pro User Club on Facebook reaching 1,132, Chery achieved the user operation goal of “building a public domain traffic platform with 1,000 users” in Qatar in advance. Chery is also the first automobile brand in Qatar to create user clubs.
Different from the traditional marketing mode, Chery dares to innovate to build a user-oriented service system for the whole life of the product. Therefore, since Chery entered the Qatar market, it took the lead in putting user operation on the agenda.
As a pioneer in creating user clubs in the Qatar automobile market, Chery has more than 1,000 users in its public domain traffic pool once it is created, well showing its popularity. Up to now, Chery has 5 user operation platforms in Qatar, with nearly 2,000 users. The followers of the clubs are highly active with positive feedback. Chery has already handled 3,125 user inquiries, with a user satisfaction of 97%.
Through the user clubs of Chery, followers can send the problems encountered in specific scenes such as vehicle selection, purchasing and use to the online clubs for communication and discussion with other users. Chery will timely provide answers with a professional team and big data system. We found that in such a club group with common interests, followers can solve their doubts and discuss with each other. Therefore, it has become an open, free and sincere communication platform.
Chery also often launches theme activities through the clubs to invite followers to realize co-creating and sharing, as well as online to offline interoperability.
Not long ago, Chery User Club launched a wonderful activity with the theme of “WITH CHERY WITH LOVE”, in which more Chery vehicle owners in Qatar experienced the human touch of Chery brand.
Creating user clubs, however, is just a glimpse of Chery’s exploration of user operation, and “user-centered” is Chery’s original intention to seek development in Qatar market. Thanks to its extreme user care and strong model competitiveness, Chery keeps the rapid growth in sales in Qatar since 2021. With its market share steadily increasing to 5.1%, Chery ranks 4th among Qatar’s automobile brands. Among the hot products of Chery, Tiggo 7 Pro was awarded “The Best Selling SUV in Qatar” in 2021.
Up to now, Chery has created owner clubs for Tiggo 7 Pro, Tiggo 8 Pro and other major models in Qatar. In the future, Chery will launch other series of models in Qatar and the Middle East, so it will create user clubs for more models. In addition to improving a series of experiences such as vehicle selection, purchasing and use, and expanding the social circle between the brand and users, Chery will explore a new service ecosystem that is more comprehensive and more suitable for the life cycle of products based on the user experience exploration.
Facebbok: TIGGO7 PRO Club Name: Chery Tiggo7 Pro Club Qatar
TIGGO8 PRO Club Name: Chery Tiggo8 Pro Club Qatar
