DOHA: Qatar Airways has unveiled a fun and football-fueled safety video to engage and entertain passengers as they travel with the airline.
This fresh and unique take on the traditional safety video aims to engage customers while communicating essential information. The four minute video stars six of FC Barcelona’s La Liga players – Messi, Suarez, Neymar, Pique, Rakitic and Mascherano – alongside fans and Qatar Airways crew as they demonstrate important safety information to passengers.
Scenes from the new video show the players bringing important safety messages to life in a uniquely FC Barcelona way, including Suarez taking to the pitch in a life vest, Pique causing a stir as he arrives and also demonstrates the ‘brace position’.
Filmed mainly at Camp Nou Stadium, the home of FC Barcelona, the video features many familiar sights for fans such as the pitch, the stands, the changing rooms and even the team bus.
Qatar Airways Group Chief Executive, Akbar Al Baker said: “ With people travelling more frequently we saw a need to reinvigorate the safety video moment and by inviting our partners at FC Barcelona to join us we have something truly unique and attention-grabbing. I believe that having FC Barcelona global superstars as our safety ambassadors reinforces our commitment to operational excellence.”
Salam Al Shawa, Qatar Airways Senior Vice President of Marketing and Corporate Communications added, “This new safety video gives us an opportunity to show another side to our brand personality, a fun and humorous side. By leveraging our strategic partnership with FC Barcelona and taking our passengers to the Camp Nou Stadium, we’ve brought to life our brand promise of ‘Going Places Together’ while enhancing our passengers’ on-board experience.”
The new video is shown on Qatar Airways in-flight entertainment system. The video can also be viewed at https://youtu.be/WS2CQQfQzEM
FC Barcelona players also star in the airline’s new Wi-Fi video, available online at https://www.youtube.com/watch?v=cqT5cApJFK4&feature=youtu.be.
The Peninsula
