DOHA: Qatar Airways’ Al Darb Nationalisation Programme, Hamad International Airport and Bedaya Center opened an exhibition of local entrepreneurial talent and products at HIA’s arrival terminal this week.
The joint effort aims to support young Qatari entrepreneurs by showcasing their ideas and plans to transform them into products like clothing, accessories, traditional perfumes, homeware and other items reflecting traditional aspects of Qatari culture. Products will be displayed during the exhibition and passengers at Gate 4 of the arrivals terminal will have the opportunity to explore the unique, 100% Qatari-designed collections.
Fatma Al Sulaiti, owner and founder of KAFEE, the 100% Qatari chocolatier, said: “The idea of our project is to create the first luxury Qatari chocolate brand. We started in 2011 as exhibitors and we have our own store and three chocolate manufacturing workshops and soon we’ll launch our second store and first chocolate factory in Qatar. We would like to thank everyone who keeps on supporting us.”
Exhibitors will use the unique marketing channel provided by the airport display space to further develop their businesses. Thousands of passengers travelling through HIA daily will create the opportunity to receive feedback directly from the public.
Nabeela Fakhri, Senior Vice-President, Human Resources, Qatar Airways, said: “QA is proud to support such initiatives to support the development of Qataris not just in QA but also elsewhere and to be an active contributor of the development of the country in tandem with Qatar National Vision 2030.”
Badr Al Meer, Chief Operating Officer, HIA, said: “HIA is happy to be given the opportunity to host Bedaya Center’s exhibition and play a role in developing budding Qatari entrepreneurs. HIA is the gateway to Qatar and the rest of the world and the exhibition provides us with another avenue to showcase Qatar’s culture, creativity and talent to our passengers from around the world.”
Bedaya is an entrepreneurial and career development centre that assists all Qataris who wish to start their business through different initiatives.
Reem Al Suwaidi, General Manager, Bedaya Center, said: “We are excited to have such an exhibition at HIA where products made by our talented entrepreneurs will have a huge exposure to thousands of passengers arriving in Doha from all over the world. It will also be a wonderful experience for passengers to have a taste of the Qatari culture as soon as they land in Doha.”
QA’s Al Darb Nationalisation Programme supports over 30 majors and provides nine training programmes across a range of career choices within the award winning airline, and recently the airline welcomed over 200 joiners to its training programmes, including engineers, cadet pilots, graduate developees, sponsored students and direct hires.
The Peninsula
