Doh: Qatar Airways has been ranked as one of the world’s most valuable brands for the first time, becoming the only Qatari company to be represented in the 2016 top 500 global brand ranking.
Brand Finance, a world-leading independent brand valuation consultancy, listed Qatar Airways as one of the most powerful global brand in the annual ranking. The UK-based company is widely recognised as conducting highly extensive analysis of the world’s most successful businesses to produce a definitive list of valuable brands.
“Qatar Airways is one of the world’s fastest growing airlines, operating the youngest fleet in the skies, awarded ‘Airline of the Year’ on three occasions as well as ‘Best Middle East Airline’ nine times by Skytrax,” Qatar Airways Group Chief Executive Akbar Al Baker said. “Our position as one of the world’s most valuable airline brands is testament to our renowned hospitality and dedication to providing our passengers with outstanding service.”
Qatar Airways is the fourth Middle Eastern company and the ninth airline to earn a spot in the 2016 Global 500 list. Since its relaunch in 1997, Qatar’s national airline has created a strong global brand identity resonating with award-winning service, offering the best experience in the air with the world’s best business and economy class and the most innovative on-board entertainment system with Oryx One.
The Peninsula
